Choices are important! I personally believe that customers need the option to choose between products when they’re out looking for something to buy. Let’s say that you’re shopping for a new TV and you had to choose between a store that only had one brand or a store that offered a lot of different brands, which one would you choose? I know which one I would go to. Now let’s say you chose to got to the store that only offered you one brand, let’s say the Sony Bravia, because you were looking for a Sony. What if they only offered on particular TV? How long would you stay in that store? Not too long I bet. I’ve been in retail for most of my life and it’s been my experience that unless a customer is looking for a specific product they want to be able to choose. Sure, sometimes having to choose from many items can be a bit of a headache but they still want that option. Let’s look at this from a stores point of view. The reason the store exists is to make as much money as possible. Store owners know that their best option is to offer more choices rather than fewer because that’s the only way they’re going to satisfy the majority of customers. More importantly, they’ll be able to target a greater market group.
Even though the majority of bloggers and marketers out there are saying you need to give prospective customers less choices rather than more I have to disagree. I don’t even care if they can pull figures out of the air to prove their point, I honestly believe that unless someone has come to your blog to look for a specific product which you have on offer you won’t make the sale. This is one of the reasons I offer Adsense ads on my blog. Adsense offers people another choice. Sure it will take them away from your blog but if you did your job properly it won’t cost you a sale and at least you get something out of it. Even though lately I’ve noticed I’ve been getting a lot of clicks with no revenue. Still, it’s all about giving your customer that extra service. I know when I had a store and I didn’t have what the customer was looking for I was happy to tell them who could help them out Read the rest of this entry
There are heaps of Google tips floating around the web a very importan Google tip would have to be that Google hates broken links. A broken link is an url on your blog that doesn’t go anywhere. It used to, when you first wrote the post, unless you mistyped something, but for some reason it now goes to a 404 Not Found. Imagine if you were lost whilst driving around and stopped to ask for directions only to find that the moron sent you on a wild goose chase costing you valuable time. You have to admit, that can be quite frustrating.
Throughout my blogging career I’ve used several SEO plugins, from the All in One SEO Plugin to the Platinum SEO but I’ve given them all away for the WordPress SEO by Yoast plugin. The reason for changing to this plugin is because it does so much more than all the others I have used. Whereas they were great for optimising the general aspects of the blog they were somewhat lacking when it came to optimising actual posts and pages.
This is where Yoast’s plugin comes into it’s own. While you can use Market Samurai to work out the best keywords to use, WordPress SEO by Yoast makes sure that you utilize your keywords to your best advantage. It will make sure you used it enough times. That you’ve used it in your image tags. That your title, url and heading contain them. All in all it will make sure that every time you publish a new post or page that it is fully optimised.
I’ve taken a couple of screen grabs to show you how the post has rated so far. The first one is a general view of how the best Best WordPress SEO plugin scores the post. Read the rest of this entry
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