Yes indeed Googles attitude exists and we all know it. At one time or another I’m sure everyone of you have had something to complain about Google. Whether it’s because of all it’s ‘animal’ updates, the latest being the Penguin update. It’s almost like they’re running a zoo instead of a search engine. The problem is every time they come up with an update someone out there suffers because of it. That someone could have been you.
Perhaps you lost your PR or perhaps your traffic numbers went down considerably. Google also has other ways of torturing us. As publishers many of us use Adsense ads on their blogs or websites. I’m sure many of you have read of instances were Google has banned sites from using Adsense or even closed down publishers accounts without any warning. Perhaps you’ve been affected by this type of action. I know I have, specifically my Sexual Aids site and my Load Of Bullshit site.
Heck, I know of people, like my mate Mitch for example, who lost adsense on his blog because of a post he did on cleavage! Speaking of cleavage I did a post called Cleavage Is Bullshit, which I’m sure all the guys out there will appreciate. As I’ve said, I’ve already lost Adsense on that blog so I don’t have to worry about offending Google. That’s the whole problem, you never know whether or not something you’ve written in total innocence will piss Google off enough for them to cancel Adsense on your blog.
Yep, Googles attitude exist and perhaps in a way I can even understand why they do it. They believe they owe it to their advertisers and perhaps some of them would be upset if their ads were displayed on our sites when we publish these depraved posts! Heaven forbid if one of their ads appeared on a post discussing women wearing a low cut dress or something. Sort of makes you wonder though how Google can place an ad such as this one on our site! Read the rest of this entry
Choices are important! I personally believe that customers need the option to choose between products when they’re out looking for something to buy. Let’s say that you’re shopping for a new TV and you had to choose between a store that only had one brand or a store that offered a lot of different brands, which one would you choose? I know which one I would go to. Now let’s say you chose to got to the store that only offered you one brand, let’s say the Sony Bravia, because you were looking for a Sony. What if they only offered on particular TV? How long would you stay in that store? Not too long I bet. I’ve been in retail for most of my life and it’s been my experience that unless a customer is looking for a specific product they want to be able to choose. Sure, sometimes having to choose from many items can be a bit of a headache but they still want that option. Let’s look at this from a stores point of view. The reason the store exists is to make as much money as possible. Store owners know that their best option is to offer more choices rather than fewer because that’s the only way they’re going to satisfy the majority of customers. More importantly, they’ll be able to target a greater market group.
Even though the majority of bloggers and marketers out there are saying you need to give prospective customers less choices rather than more I have to disagree. I don’t even care if they can pull figures out of the air to prove their point, I honestly believe that unless someone has come to your blog to look for a specific product which you have on offer you won’t make the sale. This is one of the reasons I offer Adsense ads on my blog. Adsense offers people another choice. Sure it will take them away from your blog but if you did your job properly it won’t cost you a sale and at least you get something out of it. Even though lately I’ve noticed I’ve been getting a lot of clicks with no revenue. Still, it’s all about giving your customer that extra service. I know when I had a store and I didn’t have what the customer was looking for I was happy to tell them who could help them out Read the rest of this entry
There are heaps of Google tips floating around the web a very importan Google tip would have to be that Google hates broken links. A broken link is an url on your blog that doesn’t go anywhere. It used to, when you first wrote the post, unless you mistyped something, but for some reason it now goes to a 404 Not Found. Imagine if you were lost whilst driving around and stopped to ask for directions only to find that the moron sent you on a wild goose chase costing you valuable time. You have to admit, that can be quite frustrating.
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