opinion Archives

What Do Customers Want?

I’m currently working for a major retail company and they are very customer orientated. They know how important customers are and they do everything they can to give them a positive customer experience when they are in the store. To be able to do this though you really need to know what a customer wants to ensure they leave having a positive experience while in the store. What do customers want is a very important question and one that every business owner should ask themselves if they want to be successful.

I’ve been with these guys now for a couple of years now and as good as they are there is something that really baffles me and that is the importance the place on presentation. While I understand how important presentation is I personally believe having the stock on show for the customer to buy is so much more important. Unfortunately this is true for our competition as well which I find astounding.

Here is how it works. No matter what, I have to stop whatever I am doing to present my department before I clock off. This takes about an hour and in that time I could process a cage and a half of extra stock which could easily include a dozen or so out of stock lines. Keep in mind that the presentation for the most part is only superficial and it doesn’t take long before customers rip into it and things are looking a little worse for wear.

Knowing that one of the most common complaints we get from customers is not being able to find the item they’re looking for you have to wonder why they don’t do something about it. Actually, I know exactly why, its because of their wage budget. They just don’t want to spend the money to ensure everything gets done. A shame really because I feel their return from spending the extra money will more than pay for itself. Read the rest of this entry

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Are People Reading Your Posts

Are people reading my posts is a question that I have asked myself on a fair few occasions. It’s also a very important question because as bloggers the reason we do what we do is so people can stop by and read what we have to say. But how do you know if people are reading your posts? Is the fact that they’re leaving a comment enough proof of them reading them? If only that was a true indication!

You know as well as I do that the majority of comments left these days are by people who are only interested in getting a link back to their site. They don’t care in the slightest what you have to say and more often than not formulate their comment from your title or from quickly scanning some of your content. Sometimes their comment is so bad you know they’re full of shit and so you can spam their comment but a lot of the time their comments are so vague you’re just not sure.

Are People Reading Your Posts? How Do You Know?

The best way is to ask them a question in your post that requires a specific answer in your comments. The problem is you can’t do this in all your posts as it will get pretty tedious for your commentators commenters. Thanks Mitch:tongue_laugh_ee:

One way I’ve been doing is by asking them to do something to earn the right to leave a comment. I use this in my Friday Funnies post where I require them to LIKE my Best Gifts Idea blog. lately I’ve been promoting my YouTube videos and asking them to click on a  LINK, leaving a comment there and then LIKING the video

This may seem unusual to many who know me as I have always told everyone how they should make it as easy as possible for people to leave comments and not make them jump through hoops to do so. So, why the sudden change? There are actually two reasons. The first being because of the nature of the posts most of the comments were of the “Great Post”, “Love the jokes” and the like. They left no real substance and I just got tired of the anal commentary. Read the rest of this entry

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Rudd Or Abbott For Prime Minister

Rudd or Abbott for prime minister? That is the question on everybody’s lips. If you listen to the media you will get the impression that it’s all a huge popularity contest. But it is so much more than that. It’s a question of whether Australia can survive another three years under Labor’s rule.

Something else to keep in mind is if the people vote Rudd in will they actually get Rudd? After all we voted him in last time and the Labor cohorts, without consulting the Australian public mind you, knifed him in the back and put Julia Gillard in. Julia won the election for them as planned but once the euphoria of having Australia’s first female Prime Minister died down so did Julia’s popularity. This was helped by her lies and her ineptness at running the country.

Once again the Labor cohorts saw that they were going to lose the next election if they didn’t do something drastic and so Julia was dumped and Rudd once again took the reins. The man who was disliked so much by his own party that they ridiculed him in public was once again put at the helm because of his popularity. The mind boggles at his popularity when you consider he took an economy which was in the black and is now billions of dollars in debt. Read the rest of this entry

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