I’ve often wondered about this and I’ve even tried to compare blogs to real word businesses in order to find an answer. Let’s consider a couple of real world businesses to see where some differences may lie. The first one that comes to mind, probably because I’ve been associated with this type of business for most of my life, is the supermarket or corner deli. As long as their premises are neat, tidy and welcoming and their staffs attitude is professional and friendly they’re likely to convert almost every person that comes into their store into sales. The main reason for this is people who come into this type of store are looking for something that they need then and there.
Now lets look at a store that sells TV’s, Hi-Fi systems and the like. They may find it a little harder to convert because not everyone that walks into their store is ready to buy a product then and there. Many are window shopping or even looking for the right product at the right price. However, it is possible to convert these casual shoppers as long as you have the properly trained staff. Staff that are able to approach the prospects without scaring them off. Who are able to get out of the prospects what it is they are looking for and then convince them that they are not only able to offer the best deal but the best after sales service as well. Done correctly, even if the prospect leaves the store many will come back, especially if they do not receive the same service elsewhere, to complete the sale. I know this to be a fact because it’s happened many times while I was working in such a store.
Knowing Who Your Customers Are
In the above examples, as in other such businesses in the real world, they have the advantage in that people walking into their stores know what they’re selling and more importantly are probably wanting to buy something from them, if not now at a later date. This is generally not the case for our blog visitors, especially if the blogger has been using the wrong keywords to attract prospective customers.
Are You Using The Wrong Keywords?
This is something every good blogger must ask themselves. How often have you left in disgust because you landed on a site that had absolutely nothing to do with what you were searching for. While some may blame Google for it the problem usually lies with
Keywords are Important!
the site owner for using the wrong keywords. Their mistake was all they were interested in was traffic rather than getting a lower amount of targeted traffic which has more chance of converting. While traffic may be good for lowering your Alexa ranking its pretty useless unless the people who land on your site are actually looking for the products you have on offer. Traffic that isn’t targeted can be likened to customers who rush into a store just to get out of the rain. They may look around while there but they’re not likely to buy anything and once the rain stops they will continue their journey to the store which has what they’re looking for and are therefore more likely to make a sale.
I have to admit that before Market Samurai I never used to worry about keywords because it was all to hard and I know now what a great mistake that was. It’s better to do some keyword research than to not worry about it at all because otherwise you’re not getting the right traffic reducing any chance at converting traffic into sales.
Knowing Your Audience
An important question to ask yourself is who exactly is reading your blog. This is
Preaching to the wrong audience is like talking to the wind. It’s a waste of breath!
because if you know who your readers are then you have more of a chance at selecting the right products to sell to them. The real reason many bloggers are failing when it comes to marketing is because they’re pushing the wrong products to the wrong people.
Say for example you know that your audience consist mainly of teenagers then you would want to provide products that would interest them. This could be anything from ways of treating acne to the latest iPhone. Find the right products and then you’re finally on a winner.
Take this blog for example, it’s not a niche blog and yet it still provides me an income. Most of my readers are bloggers and therefore most of my money comes from selling blogging related products. My biggest seller to date has been the FlexSqueeze theme and other products include the plugins like CommentLuv Premium and even Andy’s latest IM Graphics plugin. The reason for my success with these two plugins is getting in early and being able to offer them at a discounted price. I’m sure that those who purchased the plugins from me in the early days also offered it to their readers thereby recouping their costs and perhaps even making a profit.
Just so you know those images you see in this post are all thanks to Andy’s latest updates to his IM Graphics plugin and if you act quickly you may still get it at the introductory price. My last post not only explains how it works it also shows you.
So, if you can find out who your audience is you will have a better idea at what products you can market to them Having a niche blog makes the job a lot easier but niche blogs can be boring resulting in poor posts and therefore poor conversions.
The question for many of us is how do you work out who your audience is? The obvious answer is by interacting with your commentators. I’m afraid that alone may not be enough and so I ask you, my loyal and knowledgable readers, how to we learn what category or people are reading our blogs so we can successfully market to them?
I have gotten a lot of emails from people who say that although they love the FlexSqueeze theme the fact that they’ve just purchased a professional theme of their own prevents them from outlaying anymore money on another one. Even so they wish their theme had the ability to incorporate professionally designed images right into their posts or sales / landing pages and, pretty please, is there a plugin or something that would allow them to have at least that portion of flexibility that FlexSqueeze has. Unfortunately I’ve had to disappoint them all by answering in the negative, until now.
Rather than emailing them all with the good news, an impossible feat as I’ve deleted most of their emails, I though the next best thing is to write a post about a plugin I’ve just purchased that will allow them to do just that. Why buy it when FlexSqueeze already has the feature built in? Well two reasons really, the first being I had to get my hands on it to give it a proper review and the second is that I got it at a really good price and you can too if you act quickly!
Before I tell you about the IM Graphics plugin I want you to know that the person behind this plugin in none other than Andy Bailey the man behind the CommentLuv plugin and so you can be assured of it’s quality and know that Andy is always there to help when and if it is needed.
In case you’re not aware the IM part stands for Internet Marketers and this plugins is best suited for those of you who are planning to sell stuff on the net. Where most people go wrong when designing their landing pages or writing posts with the intent to sell is that the end result looks so unprofessional and that alone may be the reason why their conversion rates are so low. The problem is that they don’t have the resources to pay for the images required nor the graphical expertise to design their own and that’s where Andy’s IM Graphics Plugin comes in.
I just entered that image with two clicks of the mouse and it’s these sorts of images that will attract peoples attention and help them to focus on what you’re saying. Now I
know there will be some of you who will say that they could do the same thing using the WordPress media library but comparing that to the IM Graphics plugin is like comparing a beat up Volvo to the Brabus Mercedes 800E. They will both get you to your destination but you will get there a lot quicker and with a lot more style with the Mercedes.
I don’t know about you but I am a busy bloke and I don’t have the time to fart arse around. This means if I have to spend a couple of bucks to buy something that will save me time then I will do it. Spending money wisely in order to make yourself more productive is what good business is all about because you can use the time saved being more productive hopefully resulting in more money in your pocket.
If you’re not a proud FlexSqueeze owner and you want the ability to use professionally designed images to make your posts, pages or landing pages stand out from the rest then this is the plugin you’ve been waiting for.
I’m not kidding, you have less than a week to get this plugin at the ridiculously low price of $27. That’s a whole lot better than having to pay $97 which is what the plugin will cost you if you miss out on this great deal. I know how many people are kicking themselves today because they missed out on getting the premium CommentLuv plugin and the special price and ended up paying full tote odds for it!
The Price Includes Professional Images
That’s right, not only do you get the plugin for 27 bucks, Andy has also thrown in a whole pile of quality images to get you going. Watch my video just to get an inkling of some of the images included or follow the link to the IM Graphics plugin page to get an even better idea. The best thing is that you also get the PSD images which will allow you to edit them with complete ease with PhotoShop.
which are also completely editable. Have you ever noticed when you try to enlarge and image or manipulate it in some way how the quality deteriorates dramatically? Well it won’t happen with vector graphics! Like the page says “The Vector Graphics Pack not only contains the layered vector files for each image, but it also contains a fully commented HTML file with all the HTML and CSS needed to quickly create your own professional squeeze pages. Simply copy and paste the code into your sales page and add your content!” This means that even if you’re not a FlexSqueeze owner, if you have access to a HTML editor then there is no reason why you shouldn’t be able to creat your own sales page.
Anyway, I’ve uploaded those files to the plugins image directory so I can show you how it easily manages all your file directories of images.
If there is anything lacking it would be this. Andy, if you’re reading this it would be great if you could incorporate the facility to add a link to an image so that it would link to the product or whatever is being offered. Until then if anyone needs help with doing it manually I’ve included it in my video.
As far as ratings go I give the IM Graphics plugin a rating of 4 out of 5 stars. If Andy was to include that nifty little feature then I would gladly change it to a 5 star rating.As to the graphics pack, that’s a great deal having it included with the plugin but I wanted something more and so I bought the Ultimate Squeeze Page Vector Pack and it’s great that the plugin allowed me to incorporate those images into it.
Is this something that you could use? If not what is it lacking that would cinch the deal?
The year is almost up and I feel it’s time for a little reflection on all that has transpired over the last 365 days. I started the year with my post Are Your Goals For 2011 Achievable?, the first of 115 posts for the year. That particular post outlined why I believed so many people were failing in their objectives to making an online income and what they should do to maximize their online income potential.
The first money making post for the year goes to How To Make Money Off A Popular Post where I introduced you guys to MediaPass, a site that allows you to turn those popular posts into virtual income generating articles. I am happy to report that there are some who have signed up under me who are doing very well through it adding even more to my source of passive income and for that I must thank you and say keep up the good work
WordPress Plugins Were Popular In 2011
I don’t think anyone would argue that one of the reasons WordPress is a popular blogging platform is because of all the hard work those remarkable guys put into developing plugins that not only make our life as bloggers easier but also help us to add to out blogging income.
How To Really Improve Your Bounce Rates introduces you to a plugin that apart from improving your bounce rate it also has the potential to earn you some money. I’ll be doing an update on this baby next year
OK, there were other plugins mentioned throughout the year, including several posts on CommentLuv Premium but I reckon those were the main ones. I also expect there to be more next year as I come across other interesting plugins. The problem I will come across then will be which plugins to let go.
How I Made Money In 2011
As my regulars know, I’m the type of blogger that loves to share with his readers my experiences, both good and bad, with online money making ventures.There have been several throughout the year of which these are just a few.
Naturally there was a lot of other posts, 114 to be exact, that I could link to but that would be a little over the top. Suffice it to say that they covered everything from jokes, poems, inspirational posts to ways of making money online. I’m sure that my topics are so varied that I have managed to secure a dedicated following as well as why my list membership continues to grow.
I’ve also produced more YouTube videos and I’m planning to utilise YouTube as another avenue for making money in 2012. Speaking of YouTube I would really appreciate if you could take the time to give this particular video a little plug, naturally only if you think it is worth it.
All in all I am more than happy with the way things have gone this year, especially with my latest venture, Buy Online Lottery Tickets, and I look forward to 2012 as being a year that holds many possibilities. Of course things will be really different if I win one of the lotteries outlined in this post. I thought what better way to start off the new year than by winning some money which is why I purchased a ticket from a Brazilian, Spanish and Aussie lottery. The size of the jackpot didn’t interest me as much as the fact that they will all be drawn on December 31st.
As this will be the last post for the year I want to wish everyone a Happy New Year and that all your wishes and plans for 2012 come to fruition.
Also, if you’re going to leave a comment I hope it has some content and is more than just good post or Happy New Year as these will just be deleted.
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