How To Get Your Visitors To Click A Link

We all know that it’s hard enough to get people to visit your blog which is why we all try our best to get as many people as possible find their way to them. This includes such tedious tasks as SEO and the more enjoyable, if not arduous, task of commenting on other blogs and forums. So, we do all the hard yards to get them on our blogs but it all seems such a waste of time if they don’t click on our affiliate links.

This is because as hard as it is to increase a blog’s traffic it’s even harder to get them to click on an ad. We spoke about this in an old blog post called Rotating Banner Problem Resolved By Max Banner Ads where I concluded that we could reduce the effect of ad blindness by showing the reader a different image every time the page was loaded.

Overcoming Ad Blindness

The problem is that even rotating the ads didn’t work for long because people saw them for what they are, an ad! So, the way to overcome ad blindness is to give them something to click on that got their attention but didn’t look like an ad!

Let me ask you something, what is it that almost everyone is into these days? The answer would have to be some sort of social media, whether it’s FaceBook, MSN, or whatever, and being associated with such media they are constantly exposed to their instant messenger notifications. Enter Covert Messenger.

You’ve probably noticed the plugin in action while reading this post. Yep, that’s the one that popped up in the bottom right hand corner of this blog, the one that I’ve configured to look like a FaceBook instant message. That ad has only just gone live and while writing this post it’s already gotten two clicks, as can be seen on the image below.

Heck, since capturing that picture the figures had just doubled, and this post still hasn’t gone live yet! It just goes to show that rather than being turned away people are actually attracted to this form of ad. Of course they are because they don’t realize that it is an ad, even though mine does give it away because I placed that attention image in it.

Can you see the potential in this form of ad? Because people are going to be more prone to clicking on it you want to make sure that it actually takes them to somewhere useful. Don’t send them to some obscure site or squeeze page just to make a couple of bucks, especially if the product is somewhat suspect. So, what can you use it for?

  • Building Your List: This would be a great way to build that list you’ve always dreamed of.
  • Promote Your Affiliates: Can you think of a better way to send people to those affiliate products or services that you know and love?
  • Promoting A Special Post: This would also be a great way to send visitors to a particular post which may actually be promoting something.

I could go on and on but I’m sure you have a great idea of where I’m coming from.

How Good Is Covert Messenger?

Covert Messenger is a great little plugin for two very good reasons. The first is that it’s been formulated around an idea that has been tested and proved and the second is that its so simple to use. I’ve configured it to show a Facebook ‘instant message’ 10 seconds after the page loads. It then disappears after 60 seconds and reappears again after another 10 seconds. If they close the ad I’ve configured it so it won’t appear for another 24 hours. The beauty of it all is that you can change those values to anything you want so it works just the way you want it to.

As usual with any new plugin there appears to be a time limit before they lift the price. I decided to get in early and that wasn’t just because I wanted to save a few bucks. I would have paid much more for it because I can see how this would be a powerful tool to ad to my IM tool.

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Will Impulse Sales Work On Your Blog?

I briefly mentioned impulse sales in a post called My Take On Having Ads On Your Blogs which proved really popular as it generated over 100 comments. For those of you who are not sure what impulse sales are its basically an unplanned decision to buy something that was not part of your original purchase. In other words you went out to buy something in particular when something caught your eye and you bought that as well. Chances are that extra product was placed there for just that specific purpose.

Supermarkets are renowned for making use of peoples psychological tendency to impulse buy. The most obvious area for soliciting an impulse purchase is the placement of sweets or confectionary bars at the checkout. Mothers find this particularly annoying, especially if they’re on a diet or have their kids with them who will complain incessantly until their mom gives in and buys them what they want.

Where To Place Your Impulse Lines

If you owned a  shop the logical place to place your impulse lines would be on the shelves using hang sell strips like the the one you see in the image on the right. The owner of this particular store is hoping that although the customer is in a soup aisle the calculators will trigger an impulse to buy one. If things work the way they plan it to they will have produced an extra sale.

Personally, I feel the way to properly trigger an impulse sale, other than having sweets, drinks and the like at the checkouts, would be to offer something that is related to the products that the impulse lines are next to. Rather than calculators perhaps they could have displayed ladles, spices or something along those lines. Read the rest of this entry

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Monetize Your Blog With LinkShare

A couple of posts back I wrote about Products You Can Promote On your Blog and I thought it only fitting that this post should offer you a way to promote other products other than just your hosting package, theme or even your favourite WordPress plugins. Even though I’ve only just joined LinkShare I thought I’d share it with you and yes that is an affiliate link so as a LinkShare affiliate you can also promote it to your readers.

What Is LinkShare

I am so glad you asked, but honestly, you didn’t have to shout. :laugh_tb:   If I was to put it in a nutshell LinkShare is an affiliate network that allows it’s publisher to promote a whole range of products. If I was to compare it to a similar network it would have to be Commission Junction. Something that sets it apart from Commission Junction is that LinkShare was recently named the #1 Affiliate Network in the world by mthink. They didn’t just pull their name out of a hat either as over 5,000 people participated in the survey including Advertisers, Publishers and Agencies.

All in all 20 Affiliate Networks were included in the survey so coming in #1was quite an achievement. Commission Junction came in second and ClickBank came in sixth. Other affiliates in the survey include ShareASale, Amazon, Pepperjam and even the Google Affiliate Network. Here’s a little bit about LinkShare from their about page.

LinkShare Corporation provides e-commerce businesses with a wide range of online marketing services including Search Marketing (SEM), Lead Generation and Affiliate Marketing. Advertisers can increase their online sales by leveraging LinkShare’s massive performance marketing network, along with expert consultative services and patented technology. Superior service combined with technology innovation allows Advertisers and Publishers to acquire and retain new customers, increase revenue and drive results.

LinkShare clients include Fortune 500 and other prominent and emerging companies doing business online, including J.C. Penney, 1-800-Flowers.com, American Express, and Avon Products. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, Tampa, London and Tokyo.

That’s only the tip of the iceberg as you can also promote companies such as AT&T, Barnes & Nobles, Buy.com, Florsheim, Fujitsu, Macy’s and the list goes on. Honestly, if you can’t find a product to promote on LinkShare then you may as well give affiliate marketing up.

Another good reason for joining is unlike a lot of other networks, when signing up, you can select the payment threshold for when you get paid. This is great for those blogs that don’t have as much traffic as it means they don’t have to wait an unreasonable time to reach those high thresholds in order to trigger their payment.

I know there will be people thinking that there’s no need to join because they’re already a member of Commission Junction or some other affiliate network and that’s fine but have you ever thought of the old saying about putting all your eggs in one basket? That’s a very dangerous thing to do. Drop that basket and all you’re left with is a sorry mess.

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