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Making A Sale Is All About The Right Review

As bloggers there are many of us who would love to make a living from it but unfortunately most of us aren’t doing too well at it. I would say that the first thing a blogger does to monetize their blog would be sticking Adsense ads on it somewhere in the vain hope that someone will click on it. There’s nothing wrong with Adsense ads as they can generate some income but unless you have a huge amount of traffic all you’re going to get is a bit of pocket money.

The other way to blog for money would be through promoting affiliates or by selling your products online. The problem is most of us don’t have products to sell and so we have to rely on selling other peoples products either as an affiliate or by joining sites such as Amazon.

The Importance Of Honest Reviews

Where most people go wrong is the placement of links or banners on their blogs in places such as the sidebars, footer header or within the post itself. They’re hoping that if they supply good content they’ll generate enough traffic and hopefully someone will be interested enough in their ad placements to click on a link. Unfortunately this isn’t exactly what you would call targeted traffic and while some may actually click on a link or banner they rarely result in a sale and unfortunately no sale means no cash in your pocket.

The trick to making a sale is giving your customers what they want. That means while sticking something unrelated at the end of the post may make you feel good, in that you’ve done something to create income, but it’s pretty well useless. You may get lucky if its related in some way to your post but not by much.

What you should be doing is writing a review about a product that you actually use and love elaborating on the positive aspects as well as any negatives you may have come across. Having said that the problem with reviews is that they don’t always work and the reasons for that are;

  • A lack of trust: People don’t know who you are and therefore don’t trust you enough to take your word for it. This is the number one reason why new bloggers find it so hard to earn any sort of income when they first start off. Those that give up say that blogging for money isn’t possible while those who persevere and who over time have built a presence slowly start to see that blogging for money can actually be a reality.
  • Not Having enough products to sell: So, let’s say you’ve stuck it out and people now trust you enough to take you at your word when recommending a product or service. The problem you now have, unless you have a lot of money behind you, is the inability to physically purchase all the products you wish to review.

The Best Review Is A Customers Review

There’s also the problem that even though you have over time built a presence and a modicum of trust with your readers people will continue to hesitate when it comes to completing a sale because of the perception that your review is skewed in that you have an ulterior motive for writing it. You can’t really blame them either because there are so many reviews out there from people who have never tried the product and have written a whole lot of crap just to make the sale.

This isn’t true of reviews written by actual customers who have nothing at all to gain from writing it. When you think about it, time being what it is, there’s only two reasons why someone will take the time to write a review. They either really love a product or they really hate it. Reading the reviews on any given product gives you a feel for how good that product really is. This is one of the reasons why I purchased WP Zon Builder and wrote the post Why I Love WP Zon Builder.

Yesterday I was looking at my Sexual Aids blog and I noticed that one particular post was getting a lot of attention, as were the links on that post. The problem was it wasn’t generating much in the way of sales and it was after much thought that I come to the conclusion which resulted in this post. Naturally I decided to do something about it which was to point all the links to Amazon rather than to the site I had been using as an affiliate.

Naturally to facilitate this I used WP Zon Builder which made the transition a breeze. As you can see from the post The Ten Most Popular Vibrators, each of the vibrators in question now has a link to Amazon, an image of the product as well as a link to the customer reviews. I’ve also stipulated in the post that people should take the time to read the reviews to see whether or not it’s the one best suited to them. Whether they click on the review or the product link doesn’t matter as either way my affiliate link is embedded into both links.

The question now is am I right in making all the above assumptions? What say you, is there value in what I have portrayed above or do you see fault in it somewhere. Either way I’d love to hear your thoughts on it.

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Being Successful Is All About Customer Service

Customer service has always been important but never so important as it is today. The reason for this is the Internet as online business is definitely giving the bricks and mortar business a run for their money. Sure many of them can offer their products online but the one thing where they can really excel is in offering their customers the personal one on one service. The company that I work for has recently implemented a set of rules that all the staff have to abide by. The reason for these rules is to give our customers the best ever shopping experience when coming to our store.

Some of the stuff they want as to do is a bit hard to swallow for some because it goes against what they are used to but even though this may be the case everyone is pulling together to make sure that our customers come first. So, what are some of the things that are expected of us? I’m so glad that you asked.  :thumbup_ee:

Earning The Customer’s Trust

 


What would be the first thing that is required of you when returning a product? The obvious answer is proof of purchase but that is no longer required in our store. In fact, it’s been

Earn Your customer’s trust and loyalty

drummed into us that asking the customer for proof of purchase merely shows a luck of trust. So, if the customer comes to us complaining about some cream that is off we’re not to ask for a receipt at all. Instead we’re to apologise to them and ask them what we can do to make up for their misfortune. This can be anything from replacing the product, refunding the money to giving then a cooked chook in case the off cream spoiled their dinner.

 Providing Exceptional Service

 


The customer is deserving of the best service possible and it is up to us as employees to provide it. Read the rest of this entry
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So, What Is The Best Gift For Valentine’s Day

I love you on valentineToday is the 1st of February and it is also the month of the most important day of the year. Its very important for men and most important to women. Yep, you guessed it, I’m talking about Valentine’s day! It’s very important that men don’t forget it and really important to the women that the men remember how important it is to the women. They may argue the point but I’m pretty sure that most men out there have had to deal will women after forgetting to show their appreciation for them by showing their love on this most auspicious day. As important as it is to the men and women of this world it’s even more important to the marketers and retailers because they’re the ones that capitalize from this annual event. That being the case there is no reason why us bloggers get in on the action. The way to do that is to use our blogs to market to all those blokes out there who, if they know whats good for them, will give their better half something nice on Valentines day. OK, all you guys out there, there is a very good reason too for not forgetting to buy your better half a Valentines Gift. Forget about what I said about Valentines Day on my Load Of Bullshit blog. Forgetting your better half on Valentine’s day can have dire consequences, anything from not getting laid on the night to getting the silent treatment for some time to come. As to those of

 

you who have yet to score a girlfriend, this is probably one of the best opportunities you will get to show the woman of your dreams how much you think of her. Who knows, play your cards right and  you may land your first girlfriend. The problem that most guys, and a lot of women, have is deciding what to give to their Valentine. Well, that’s cool because I have some very good ideas for you and thankfully for you some of those ideas come straight from one of the most reliable online stores ever. Yep, you guessed it Amazon.

The Best Ever Valentines Gifts

Shop Amazon – Valentine’s Day Top Gift Ideas: Great for the astute buyer, this selection includes gifts for men and women, many discounted up to 70%! It has everything from jewellery and watches to power tools and digital cameras, not to forgetthe ever popular box of chocolates.
Shop Amazon Jewelry – Gifts for Every Valentine, Selections up to 70% Off: You can never go wrong with jewellery when it comes to buying a gift for that special woman in your life. There’s a lot to choose from this store, many coming with a great discount. I particularly like this 18″ Sterling Silver Marcasite and Garnet Colored Glass Heart Pendant and at $36.99 it’s a steal. Others may prefer the tear shaped topaz drop earrings or even one of the many rings.
Shop Amazon – Flowers for the One You Love: Yep, one must never discount the power of a lovely bunch of flowers and if you want something that will last a hell of a lot longer then you should consider the ever popular indoor plants. If you’re not sure which one is for you I would definitely stick with the flowers.
Shop Amazon Movies – Valentine’s Day – Romance Movies: There are definitely some woman that are a pushover for a romantic movie and it’s up to you to decide if yours is one of them. Of course, if you’re planning on a romantic night in then there is nothing wrong with cuddling in front of a soppy romantic movie.
Shop Amazon Mobile Electronics – Valentine’s Deals for $100 or Less: Let’s face it not every woman is into flowers, jewellery or perfume and I can safely say that most men definitely aren’t interested in that crap and so I present to you a line of gifts from te electronics department, all for $100 or less. You will find products such as GPS navigators, MP3 players and car radios.
Of course, there is nothing wrong with being a little naughty on Valentines day and if you’re the sort that doesn’t mind ramping it up at least one day out of the year then you will definitely get some particularly interesting ideas from my Top Sexual Aids blog.

Other Great Amazon Deals

So, tell me, what have you got planned for Valentines day?

Continue your page here…

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Why You’re Not Getting Sales On Your Blog

I’ve often wondered about this and I’ve even tried to compare blogs to real word businesses in order to find an answer. Let’s consider a couple of real world businesses to see where some differences may lie. The first one that comes to mind, probably because I’ve been associated with this type of business for most of my life, is the supermarket or corner deli. As long as their premises are neat, tidy and welcoming and their staffs attitude is professional and friendly they’re likely to convert almost every person that comes into their store into sales. The main reason for this is people who come into this type of store are looking for something that they need then and there.

Now lets look at a store that sells TV’s, Hi-Fi systems and the like. They may find it a little harder to convert because not everyone that walks into their store is ready to buy a product then and there. Many are window shopping or even looking for the right product at the right price. However, it is possible to convert these casual shoppers as long as you have the properly trained staff. Staff that are able to approach the prospects without scaring them off. Who are able to get out of the prospects what it is they are looking for and then convince them that they are not only able to offer the best deal but the best after sales service as well. Done correctly, even if the prospect leaves the store many will come back, especially if they do not receive the same service elsewhere, to complete the sale. I know this to be a fact because it’s happened many times while I was working in such a store.

Knowing Who Your Customers Are

 


In the above examples, as in other such businesses in the real world, they have the advantage in that people walking into their stores know what they’re selling and more importantly are probably wanting to buy something from them, if not now at a later date. This is generally not the case for our blog visitors, especially if the blogger has been using the wrong keywords to attract prospective customers.

Are You Using The Wrong Keywords?

 


This is something every good blogger must ask themselves. How often have you left in disgust because you landed on a site that had absolutely nothing to do with what you were searching for. While some may blame Google for it the problem usually lies with

Keywords are Important!

the site owner for using the wrong keywords. Their mistake was all they were interested in was traffic rather than getting a lower amount of targeted traffic which has more chance of converting. While traffic may be good for lowering your Alexa ranking its pretty useless unless the people who land on your site are actually looking for the products you have on offer. Traffic that isn’t targeted can be likened to customers who rush into a store just to get out of the rain. They may look around while there but they’re not likely to buy anything and once the rain stops they will continue their journey to the store which has what they’re looking for and are therefore more likely to make a sale.

I have to admit that before Market Samurai I never used to worry about keywords because it was all to hard and I know now what a great mistake that was. It’s better to do some keyword research than to not worry about it at all because otherwise you’re not getting the right traffic reducing any chance at converting traffic into sales.

Knowing Your Audience

 


An important question to ask yourself is who exactly is reading your blog. This is

Preaching to the wrong audience is like talking to the wind. It’s a waste of breath!

because if you know who your readers are then you have more of a chance at selecting the right products to sell to them. The real reason many bloggers are failing when it comes to marketing is because they’re pushing the wrong products to the wrong people.

Say for example you know that your audience consist mainly of teenagers then you would want to provide products that would interest them. This could be anything from ways of treating acne to the latest iPhone. Find the right products and then you’re finally on a winner.

Take this blog for example, it’s not a niche blog and yet it still provides me an income. Most of my readers are bloggers and therefore most of my money comes from selling blogging related products. My biggest seller to date has been the FlexSqueeze theme and other products include the plugins like CommentLuv Premium and even Andy’s latest IM Graphics plugin. The reason for my success with these two plugins is getting in early and being able to offer them at a discounted price. I’m sure that those who purchased the plugins from me in the early days also offered it to their readers thereby recouping their costs and perhaps even making a profit.

Just so you know those images you see in this post are all thanks to Andy’s latest updates to his IM Graphics plugin and if you act quickly you may still get it at the introductory price. My last post not only explains how it works it also shows you.

So, if you can find out who your audience is you will have a better idea at what products you can market to them Having a niche blog makes the job a lot easier but niche blogs can be boring resulting in poor posts and therefore poor conversions.

The question for many of us is how do you work out who your audience is? The obvious answer is by interacting with your commentators. I’m afraid that alone may not be enough and so I ask you, my loyal and knowledgable readers, how to we learn what category or people are reading our blogs so we can successfully market to them?

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About Peter Pelliccia"