I briefly mentioned impulse sales in a post called My Take On Having Ads On Your Blogs which proved really popular as it generated over 100 comments. For those of you who are not sure what impulse sales are its basically an unplanned decision to buy something that was not part of your original purchase. In other words you went out to buy something in particular when something caught your eye and you bought that as well. Chances are that extra product was placed there for just that specific purpose.
Supermarkets are renowned for making use of peoples psychological tendency to impulse buy. The most obvious area for soliciting an impulse purchase is the placement of sweets or confectionary bars at the checkout. Mothers find this particularly annoying, especially if they’re on a diet or have their kids with them who will complain incessantly until their mom gives in and buys them what they want.
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Where To Place Your Impulse Lines
If you owned a shop the logical place to place your impulse lines would be on the shelves using hang sell strips like the the one you see in the image on the right. The owner of this particular store is hoping that although the customer is in a soup aisle the calculators will trigger an impulse to buy one. If things work the way they plan it to they will have produced an extra sale.
Personally, I feel the way to properly trigger an impulse sale, other than having sweets, drinks and the like at the checkouts, would be to offer something that is related to the products that the impulse lines are next to. Rather than calculators perhaps they could have displayed ladles, spices or something along those lines. Read the rest of this entry
A couple of posts back I wrote about Products You Can Promote On your Blog and I thought it only fitting that this post should offer you a way to promote other products other than just your hosting package, theme or even your favourite WordPress plugins. Even though I’ve only just joined LinkShare I thought I’d share it with you and yes that is an affiliate link so as a LinkShare affiliate you can also promote it to your readers.
What Is LinkShare
I am so glad you asked, but honestly, you didn’t have to shout. If I was to put it in a nutshell LinkShare is an affiliate network that allows it’s publisher to promote a whole range of products. If I was to compare it to a similar network it would have to be Commission Junction. Something that sets it apart from Commission Junction is that LinkShare was recently named the #1 Affiliate Network in the world by mthink. They didn’t just pull their name out of a hat either as over 5,000 people participated in the survey including Advertisers, Publishers and Agencies.
All in all 20 Affiliate Networks were included in the survey so coming in #1was quite an achievement. Commission Junction came in second and ClickBank came in sixth. Other affiliates in the survey include ShareASale, Amazon, Pepperjam and even the Google Affiliate Network. Here’s a little bit about LinkShare from their about page.
LinkShare Corporation provides e-commerce businesses with a wide range of online marketing services including Search Marketing (SEM), Lead Generation and Affiliate Marketing. Advertisers can increase their online sales by leveraging LinkShare’s massive performance marketing network, along with expert consultative services and patented technology. Superior service combined with technology innovation allows Advertisers and Publishers to acquire and retain new customers, increase revenue and drive results.
LinkShare clients include Fortune 500 and other prominent and emerging companies doing business online, including J.C. Penney, 1-800-Flowers.com, American Express, and Avon Products. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, Tampa, London and Tokyo.
That’s only the tip of the iceberg as you can also promote companies such as AT&T, Barnes & Nobles, Buy.com, Florsheim, Fujitsu, Macy’s and the list goes on. Honestly, if you can’t find a product to promote on LinkShare then you may as well give affiliate marketing up.
Another good reason for joining is unlike a lot of other networks, when signing up, you can select the payment threshold for when you get paid. This is great for those blogs that don’t have as much traffic as it means they don’t have to wait an unreasonable time to reach those high thresholds in order to trigger their payment.
I know there will be people thinking that there’s no need to join because they’re already a member of Commission Junction or some other affiliate network and that’s fine but have you ever thought of the old saying about putting all your eggs in one basket? That’s a very dangerous thing to do. Drop that basket and all you’re left with is a sorry mess.
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