Customer service has always been important but never so important as it is today. The reason for this is the Internet as online business is definitely giving the bricks and mortar business a run for their money. Sure many of them can offer their products online but the one thing where they can really excel is in offering their customers the personal one on one service. The company that I work for has recently implemented a set of rules that all the staff have to abide by. The reason for these rules is to give our customers the best ever shopping experience when coming to our store.
Some of the stuff they want as to do is a bit hard to swallow for some because it goes against what they are used to but even though this may be the case everyone is pulling together to make sure that our customers come first. So, what are some of the things that are expected of us? I’m so glad that you asked.
Earning The Customer’s Trust
What would be the first thing that is required of you when returning a product? The obvious answer is proof of purchase but that is no longer required in our store. In fact, it’s been
Earn Your customer’s trust and loyalty
drummed into us that asking the customer for proof of purchase merely shows a luck of trust. So, if the customer comes to us complaining about some cream that is off we’re not to ask for a receipt at all. Instead we’re to apologise to them and ask them what we can do to make up for their misfortune. This can be anything from replacing the product, refunding the money to giving then a cooked chook in case the off cream spoiled their dinner.
Today is the 1st of February and it is also the month of the most important day of the year. Its very important for men and most important to women. Yep, you guessed it, I’m talking about Valentine’s day! It’s very important that men don’t forget it and really important to the women that the men remember how important it is to the women. They may argue the point but I’m pretty sure that most men out there have had to deal will women after forgetting to show their appreciation for them by showing their love on this most auspicious day. As important as it is to the men and women of this world it’s even more important to the marketers and retailers because they’re the ones that capitalize from this annual event. That being the case there is no reason why us bloggers get in on the action. The way to do that is to use our blogs to market to all those blokes out there who, if they know whats good for them, will give their better half something nice on Valentines day. OK, all you guys out there, there is a very good reason too for not forgetting to buy your better half a Valentines Gift. Forget about what I said about Valentines Day on my Load Of Bullshit blog. Forgetting your better half on Valentine’s day can have dire consequences, anything from not getting laid on the night to getting the silent treatment for some time to come. As to those of
you who have yet to score a girlfriend, this is probably one of the best opportunities you will get to show the woman of your dreams how much you think of her. Who knows, play your cards right and you may land your first girlfriend. The problem that most guys, and a lot of women, have is deciding what to give to their Valentine. Well, that’s cool because I have some very good ideas for you and thankfully for you some of those ideas come straight from one of the most reliable online stores ever. Yep, you guessed it Amazon.
The Best Ever Valentines Gifts
Shop Amazon – Valentine’s Day Top Gift Ideas: Great for the astute buyer, this selection includes gifts for men and women, many discounted up to 70%! It has everything from jewellery and watches to power tools and digital cameras, not to forgetthe ever popular box of chocolates. Shop Amazon Jewelry – Gifts for Every Valentine, Selections up to 70% Off: You can never go wrong with jewellery when it comes to buying a gift for that special woman in your life. There’s a lot to choose from this store, many coming with a great discount. I particularly like this 18″ Sterling Silver Marcasite and Garnet Colored Glass Heart Pendant and at $36.99 it’s a steal. Others may prefer the tear shaped topaz drop earrings or even one of the many rings. Shop Amazon – Flowers for the One You Love: Yep, one must never discount the power of a lovely bunch of flowers and if you want something that will last a hell of a lot longer then you should consider the ever popular indoor plants. If you’re not sure which one is for you I would definitely stick with the flowers. Shop Amazon Movies – Valentine’s Day – Romance Movies: There are definitely some woman that are a pushover for a romantic movie and it’s up to you to decide if yours is one of them. Of course, if you’re planning on a romantic night in then there is nothing wrong with cuddling in front of a soppy romantic movie. Shop Amazon Mobile Electronics – Valentine’s Deals for $100 or Less: Let’s face it not every woman is into flowers, jewellery or perfume and I can safely say that most men definitely aren’t interested in that crap and so I present to you a line of gifts from te electronics department, all for $100 or less. You will find products such as GPS navigators, MP3 players and car radios. Of course, there is nothing wrong with being a little naughty on Valentines day and if you’re the sort that doesn’t mind ramping it up at least one day out of the year then you will definitely get some particularly interesting ideas from my Top Sexual Aids blog.
Other Great Amazon Deals
So, tell me, what have you got planned for Valentines day?
I’ve often wondered about this and I’ve even tried to compare blogs to real word businesses in order to find an answer. Let’s consider a couple of real world businesses to see where some differences may lie. The first one that comes to mind, probably because I’ve been associated with this type of business for most of my life, is the supermarket or corner deli. As long as their premises are neat, tidy and welcoming and their staffs attitude is professional and friendly they’re likely to convert almost every person that comes into their store into sales. The main reason for this is people who come into this type of store are looking for something that they need then and there.
Now lets look at a store that sells TV’s, Hi-Fi systems and the like. They may find it a little harder to convert because not everyone that walks into their store is ready to buy a product then and there. Many are window shopping or even looking for the right product at the right price. However, it is possible to convert these casual shoppers as long as you have the properly trained staff. Staff that are able to approach the prospects without scaring them off. Who are able to get out of the prospects what it is they are looking for and then convince them that they are not only able to offer the best deal but the best after sales service as well. Done correctly, even if the prospect leaves the store many will come back, especially if they do not receive the same service elsewhere, to complete the sale. I know this to be a fact because it’s happened many times while I was working in such a store.
Knowing Who Your Customers Are
In the above examples, as in other such businesses in the real world, they have the advantage in that people walking into their stores know what they’re selling and more importantly are probably wanting to buy something from them, if not now at a later date. This is generally not the case for our blog visitors, especially if the blogger has been using the wrong keywords to attract prospective customers.
Are You Using The Wrong Keywords?
This is something every good blogger must ask themselves. How often have you left in disgust because you landed on a site that had absolutely nothing to do with what you were searching for. While some may blame Google for it the problem usually lies with
Keywords are Important!
the site owner for using the wrong keywords. Their mistake was all they were interested in was traffic rather than getting a lower amount of targeted traffic which has more chance of converting. While traffic may be good for lowering your Alexa ranking its pretty useless unless the people who land on your site are actually looking for the products you have on offer. Traffic that isn’t targeted can be likened to customers who rush into a store just to get out of the rain. They may look around while there but they’re not likely to buy anything and once the rain stops they will continue their journey to the store which has what they’re looking for and are therefore more likely to make a sale.
I have to admit that before Market Samurai I never used to worry about keywords because it was all to hard and I know now what a great mistake that was. It’s better to do some keyword research than to not worry about it at all because otherwise you’re not getting the right traffic reducing any chance at converting traffic into sales.
Knowing Your Audience
An important question to ask yourself is who exactly is reading your blog. This is
Preaching to the wrong audience is like talking to the wind. It’s a waste of breath!
because if you know who your readers are then you have more of a chance at selecting the right products to sell to them. The real reason many bloggers are failing when it comes to marketing is because they’re pushing the wrong products to the wrong people.
Say for example you know that your audience consist mainly of teenagers then you would want to provide products that would interest them. This could be anything from ways of treating acne to the latest iPhone. Find the right products and then you’re finally on a winner.
Take this blog for example, it’s not a niche blog and yet it still provides me an income. Most of my readers are bloggers and therefore most of my money comes from selling blogging related products. My biggest seller to date has been the FlexSqueeze theme and other products include the plugins like CommentLuv Premium and even Andy’s latest IM Graphics plugin. The reason for my success with these two plugins is getting in early and being able to offer them at a discounted price. I’m sure that those who purchased the plugins from me in the early days also offered it to their readers thereby recouping their costs and perhaps even making a profit.
Just so you know those images you see in this post are all thanks to Andy’s latest updates to his IM Graphics plugin and if you act quickly you may still get it at the introductory price. My last post not only explains how it works it also shows you.
So, if you can find out who your audience is you will have a better idea at what products you can market to them Having a niche blog makes the job a lot easier but niche blogs can be boring resulting in poor posts and therefore poor conversions.
The question for many of us is how do you work out who your audience is? The obvious answer is by interacting with your commentators. I’m afraid that alone may not be enough and so I ask you, my loyal and knowledgable readers, how to we learn what category or people are reading our blogs so we can successfully market to them?
I have gotten a lot of emails from people who say that although they love the FlexSqueeze theme the fact that they’ve just purchased a professional theme of their own prevents them from outlaying anymore money on another one. Even so they wish their theme had the ability to incorporate professionally designed images right into their posts or sales / landing pages and, pretty please, is there a plugin or something that would allow them to have at least that portion of flexibility that FlexSqueeze has. Unfortunately I’ve had to disappoint them all by answering in the negative, until now.
Rather than emailing them all with the good news, an impossible feat as I’ve deleted most of their emails, I though the next best thing is to write a post about a plugin I’ve just purchased that will allow them to do just that. Why buy it when FlexSqueeze already has the feature built in? Well two reasons really, the first being I had to get my hands on it to give it a proper review and the second is that I got it at a really good price and you can too if you act quickly!
Before I tell you about the IM Graphics plugin I want you to know that the person behind this plugin in none other than Andy Bailey the man behind the CommentLuv plugin and so you can be assured of it’s quality and know that Andy is always there to help when and if it is needed.
In case you’re not aware the IM part stands for Internet Marketers and this plugins is best suited for those of you who are planning to sell stuff on the net. Where most people go wrong when designing their landing pages or writing posts with the intent to sell is that the end result looks so unprofessional and that alone may be the reason why their conversion rates are so low. The problem is that they don’t have the resources to pay for the images required nor the graphical expertise to design their own and that’s where Andy’s IM Graphics Plugin comes in.
I just entered that image with two clicks of the mouse and it’s these sorts of images that will attract peoples attention and help them to focus on what you’re saying. Now I
know there will be some of you who will say that they could do the same thing using the WordPress media library but comparing that to the IM Graphics plugin is like comparing a beat up Volvo to the Brabus Mercedes 800E. They will both get you to your destination but you will get there a lot quicker and with a lot more style with the Mercedes.
I don’t know about you but I am a busy bloke and I don’t have the time to fart arse around. This means if I have to spend a couple of bucks to buy something that will save me time then I will do it. Spending money wisely in order to make yourself more productive is what good business is all about because you can use the time saved being more productive hopefully resulting in more money in your pocket.
If you’re not a proud FlexSqueeze owner and you want the ability to use professionally designed images to make your posts, pages or landing pages stand out from the rest then this is the plugin you’ve been waiting for.
I’m not kidding, you have less than a week to get this plugin at the ridiculously low price of $27. That’s a whole lot better than having to pay $97 which is what the plugin will cost you if you miss out on this great deal. I know how many people are kicking themselves today because they missed out on getting the premium CommentLuv plugin and the special price and ended up paying full tote odds for it!
The Price Includes Professional Images
That’s right, not only do you get the plugin for 27 bucks, Andy has also thrown in a whole pile of quality images to get you going. Watch my video just to get an inkling of some of the images included or follow the link to the IM Graphics plugin page to get an even better idea. The best thing is that you also get the PSD images which will allow you to edit them with complete ease with PhotoShop.
Having said that, I wanted access to even more images and so I paid $49 to get my hands on the Ultimate Squeeze Page Vector Pack which gives me over 250 images
which are also completely editable. Have you ever noticed when you try to enlarge and image or manipulate it in some way how the quality deteriorates dramatically? Well it won’t happen with vector graphics! Like the page says “The Vector Graphics Pack not only contains the layered vector files for each image, but it also contains a fully commented HTML file with all the HTML and CSS needed to quickly create your own professional squeeze pages. Simply copy and paste the code into your sales page and add your content!” This means that even if you’re not a FlexSqueeze owner, if you have access to a HTML editor then there is no reason why you shouldn’t be able to creat your own sales page.
Anyway, I’ve uploaded those files to the plugins image directory so I can show you how it easily manages all your file directories of images.
If there is anything lacking it would be this. Andy, if you’re reading this it would be great if you could incorporate the facility to add a link to an image so that it would link to the product or whatever is being offered. Until then if anyone needs help with doing it manually I’ve included it in my video.
As far as ratings go I give the IM Graphics plugin a rating of 4 out of 5 stars. If Andy was to include that nifty little feature then I would gladly change it to a 5 star rating.As to the graphics pack, that’s a great deal having it included with the plugin but I wanted something more and so I bought the Ultimate Squeeze Page Vector Pack and it’s great that the plugin allowed me to incorporate those images into it.
Is this something that you could use? If not what is it lacking that would cinch the deal?
The FlexSqueeze Theme gives my blog that professional look. I loved it so much that I bought the developers license. It's the easiest most customizable theme I've come across. See how easy it is to change your theme's appearance! Check out some of the latest Latest Updates I highly recommend you to get your FlexSqueeze copy today!