I started my list in December 2010 and it took about 10 months to reach 50 subscribers. I wrote about that milestone in my post A New Milestone As My Mail List Hits 50 and that post tells of the new tactic I had started using to increase my list numbers. One that has been working so well that my numbers have since doubled.
You would think that would make me a pretty happy blogger round about now wouldn’t you? Well, I’m not and that is what this post is all about. I’m just not happy about having a list that is not performing to my expectations. Let’s face it, the whole idea of having a list is to get something from your subscribers. For most list owners it’s usually money related but all I want is that my subscribers actually open my emails to see what I’ve been up to. After all, that is why they joined isn’t it?
Having A Dedicated List Is Important
When people subscribe to a list it’s usually because the person building the list is offering a freebie or something at a discounted rate. In my situation it’s because they want their link to appear on my List Page, as that is the incentive that I am offering.
The thing with lists is they’re of little use if the subscribers are not opening your emails. Lists being what they are, a lot of subscribers do not give their prime email address when joining. Instead they will use an address that is rarely used except when they use it to subscribe to a list or something. These people have no intention of opening your mail and so are pretty useless as subscribers.
I expected to get my fair share of these subscribers but the time has come to sift through my subscribers removing all the dead wood. After all, why should they receive the same reward, a link back to their site, as all my dedicated subscribesr who actually open and read my emails?
This post will serve as a warning to all my subscribers that one month from today I will be deleting all inactive members. That is all those subscribers who for whatever reason have not been opening my emails. Unfortunately for them they won’t know what the hell is going on because they won’t be opening the email linking to this post. I will also be linking to this post from my list’s signup form so that all future subscribers know their link will be removed unless they are active members.
MailChimp’s Star System
I’ve created a YouTube video to show you how easy it will be to sift through my subscribers separating the good loyal ones from those who probably only joined so they could get a free link to their website.
If you haven’t worked it out yet let me just tell you that I love jokes. I love them so much that when I hear a good one I just have to tell all my mates about it. You’ve obviously read a lot of them on this very blog and you’ve even watched me tell one ages ago. That particular one was a little crude but I loved telling it, especially to my female friends. In case you haven’t seen it you can view it, and see the comments of what people thought of it, by visiting my Sire’s ‘Ice Breaker’ Pick Up Line post.
That post is nearly three years old which means this next video has been a long time coming. Before we get to that I want to tell you that I plan to do a whole series of these videos. Why do you ask? That’s a fair question and basically it’s because I want to see if I can gain a YouTube following. I’ve already got a small following when it comes to blogging, something that continues to amaze me and I’m just wondering if I can do the same thing with YouTube.
Naturally if that turns out to be successful it will have a natural flow on effect that will build my online presence. To achieve that I’m planning a series of me telling different jokes. They say when blogging you should choose a subject that you’re passionate about and I see no reason why YouTube should be any different. I love telling jokes, I’ve learnt a fair few of them over the years and it seems only natural that I share them with people using YouTube as the medium.
The Old Man, The Ferrari And The Maserati
This particular joke goes way back to when I used to be in high school, that’s some thirty-five years ago. I’m hoping it is so old that many of you have forgotten and the rest of you haven’t heard of it. :smile2_ee:
Somethings you should know.
I did it in one take
I ad-libbed some of it because I did the whole thing on the fly, no preparation whatsoever as I wanted it to be as natural as possible.
OK, without further ado here is the video.
The thing with YouTube videos is that unless you promote them they will pretty well go unnoticed. Unfortunately I don’t have the time to go and promote every video that I do which is why I am going to rely on you, my loyal readers to help me. After you’ve watched the video I’d appreciate it if you would head on over there and give it the thumbs up. If you liked it you could even leave a comment.
I’ve always believed in the you scratch my back and I’ll scratch yours philosophy so I’ll be more than happy to do the same for you’re video if you have one. Just leave a link to your video in the comments section of this post with your YouTube name, for verification purposes, and I’ll return the favour. Any other promotional methods you could use such as a tweet, google + or whatever would also be really appreciated.
The thing with blogging for money is that the best way to make money from a product is to actually buy it and then, providing that you really do actually like it, tell your readers about it. This is because readers can usually tell by your written content whether it’s just a sales pitch or coming right from the heart. I know this to be true because I make a fair bit of my income from promoting things that I love like the blogging theme I use and plugins such as CommentLuv Premium.
The problem is that not everyone can afford to buy every product that is available just to see whether or not its good enough to promote on their blog. That being the case bloggers resort to reading what others are saying about any given product and then write their own post telling others how great it is hoping that it will be good enough to get them a sale or two. Unfortunately it rarely works because most people will see it as pure sales copy and they generally move on. What people are looking for are honest reviews.
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