As I was doing my normal daily blog hopping I happen to notice that there seemed to be a lot of people promoting Aweber as the best auto-responder on the market. Apart from expounding all its good points they will generally tell you, somewhere in the post, that it must be good because all the big boys use it. This may be true but I’m sure that one of the reasons that a lot of people use it and for promoting the crap out of it is because they’re also an affiliate.
Which is fine as I understand how one tends to get emotional about promoting something that they love to use, heck I do the same when telling people about the FlexSqueeze theme. I do take exception though when while promoting it they have a go at MailChimp. Yeah, I know I did the same thing when I compared FlexSqueeze to Thesis but I never said Thesis was bad in that post, just that it wasn’t as good!
To be quite honest not all the posts actually said MailChimp was bad but some of the comments did allude to that and the biggest contention was the fact that the guys at MailChimp do not like the way some people run their affiliate marketing. It’s true though, if you’re looking for a list to push your affiliate products down people’s throats then MailChimp is not for you because you try it with them and they will kick you out. And so they should too because that type of marketing hurts their
name reputation, something that’s very important to them.
That doesn’t mean that you can’t promote affiliates, just that your campaigns should not focus just around affiliate marketing. Honestly if I joined a list and all I got was campaigns promoting different ways of making money, growing my business or other affiliates then I can assure you I will drop that list like a hot potato.
I swore long ago that I would never have a list but that was only because I thought the only reason for having one was to use it against my subscribers by pushing crap down their throats. It was only after a lot of thought and soul searching that I found a way in which I could use a list without going against my principals which was when I wrote my post Why The List Hater Has His Very Own List! That then led to my post Why I Chose MailChimp Over Aweber where I talked about why I liked MailChimp so much. In that particular post I described how you could be a MailChimp member and promote affiliates.
I know it seems like I’m rehashing old topics but its necessary because people need to know, especially when you’re just starting up your list and you can’t afford the expense of paying for one such as Aweber. That plus I would love to build a new breed of affiliate marketers, one that cares about their subscribers and would never use them just for the sake of peddling their wares.
Have you ever noticed that a lot of the products you get in your inbox from those affiliate marketers never make it to their blog? Now, why is that unless they’re not all that comfortable about actually posting about it, like one I received in my inbox today from a reputable marketer that seemed to be nothing less than a pyramid scheme. So its good enough for their list but not good enough for their blog?
That’s where we can be different as we would only promote affiliates that we absolutely believe in and because we believe in them we’re quite happy to post about them on our blogs. That is what makes MailChimp the perfect auto-responder for us because if you use it, as I do, to tell your subscribers when you’ve written a new post you will be driving traffic to that post, and if that post is an affiliate product you love you will be killing two birds with one post.
So basically all I’m saying is don’t write MailChimp off just because you’ve read somewhere that it doesn’t accept affiliate marketers because the truth is they don’t accept the wrong type of internet marketers, and that’s not us is it?