Monday, May 6th, 2013 at
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Choices, Yes Or No?
Choices are important! I personally believe that customers need the option to choose between products when they’re out looking for something to buy. Let’s say that you’re shopping for a new TV and you had to choose between a store that only had one brand or a store that offered a lot of different brands, which one would you choose? I know which one I would go to. Now let’s say you chose to got to the store that only offered you one brand, let’s say the Sony Bravia, because you were looking for a Sony. What if they only offered on particular TV? How long would you stay in that store? Not too long I bet. I’ve been in retail for most of my life and it’s been my experience that unless a customer is looking for a specific product they want to be able to choose. Sure, sometimes having to choose from many items can be a bit of a headache but they still want that option. Let’s look at this from a stores point of view. The reason the store exists is to make as much money as possible. Store owners know that their best option is to offer more choices rather than fewer because that’s the only way they’re going to satisfy the majority of customers. More importantly, they’ll be able to target a greater market group.
Choices When It Comes ToYour Blog
Even though the majority of bloggers and marketers out there are saying you need to give prospective customers less choices rather than more I have to disagree. I don’t even care if they can pull figures out of the air to prove their point, I honestly believe that unless someone has come to your blog to look for a specific product which you have on offer you won’t make the sale. This is one of the reasons I offer Adsense ads on my blog. Adsense offers people another choice. Sure it will take them away from your blog but if you did your job properly it won’t cost you a sale and at least you get something out of it. Even though lately I’ve noticed I’ve been getting a lot of clicks with no revenue. Still, it’s all about giving your customer that extra service. I know when I had a store and I didn’t have what the customer was looking for I was happy to tell them who could help them out Read the rest of this entry