Blogging Tips Archives

As I’ve been blog hopping the past few days I’ve seen heaps of discussions going on about Google’s +1. Some say they love it, some say they hate it and others don’t seem to give a damn. Those who dislike it seem to think it’s doomed and it’s only a matter of time before Google pulls the plug. Personally, I think as far as Google is concerned the +1 is more than just a social media tool.

Some of the comments on the posts I’ve read asked such questions as to which is more important. Should you delete the Twitter icon just so you can promote Google’s +1 or do you leave both. As far as I’m concerned I believe in giving my readers a choice so I’m not going to pull one just for the sake of the other. Even so, I believe both are of value, one short term and the other long term and I reckon you may just be interested in what I have to say about the value of both social media buttons.

Twitter escultura de arenaTwitter’s biggest value, as far as promotion is concerned, is short term at best. Let’s say you write a brilliant post and someone with a huge following gives it a tweet. That tweet may be picked up by someone else who also tweets it and on it goes. This can lead to a huge traffic spike, I know because it’s happened to me a couple of times, but unfortunately it is very short lived. If you’re lucky you’ll get a few comments, you might even get a couple of people subscribing to your list, but that’s it. Once the spike is over things go back to normal as if it never happened.

Now we have Google’s +1 button. Is it really a rip off of FaceBook’s like button or is it a lot more than that? If you ask me the +1 will have far reaching consequences as its way more important than merely being tied to social media interaction. Think about it, apart from making the lives of SEO experts, and bloggers miserable, what is Googles main purpose in life? According to Google:

Google’s mission: Organize the world’s information and make it universally accessible and useful.

So, they don’t really care about us except for when it comes to two things; the first is making them money by displaying Adsense ads and the second is by us providing quality content for their users, but these pale next to their main purpose for existing, that of providing the best search engine results for their customers.

Loading seo etc.Why do you think they keep changing their algorithm? I put it to you that backlinks will lose it’s importance sooner than you think. The biggest problem with backlinks is that it may not offer the most accurate way of determining the worth of any given site. Google knows that just because someone has a huge amount of backlinks doesn’t necessarily mean it’s providing the best content. It could also be because they have a bigger bank account or know how to do better SEO than the rest.

What if Google decided to let it’s users decide as to which is the better site? It could well be that Google’s ultimate plan for it’s +1 button goes way beyond the social media aspect. What if it plans to incorporate the results of the +1s into its search algorithm? Let’s say there are two sites discussing the same topic, one with a lot of backlinks and one with only a few. Let’s also say that the one with a lot of backlinks only had a few +1s but the one with a few backlinks had a lot more. Google may decide that the one with more +1s has a lot more relevance, because that’s what it’s users are saying, thereby bumping it up in the SERPs!

No Paid LinksYeah, sure there are going to be a lot of wankers who will try to game the system by fixing the results, but seriously, don’t you think Google is aware of that? After all, they weren’t born yesterday! If I know Google not only have they got a plan to prevent this, they also have a plan to make those who try to rig the system pay for it. Oh, and there are so many ways they could do this, the least being cancelling their Adsense account and the worst being removing them from the SERPs altogether. If you don’t believe me try it and see what happens.

As far as I’m concerned I think the +1 is a great idea and I hope that it takes off. As long as I continue to provide my readers the best content possible it can only have a positive effect. Anyway, that’s my take on it. Do you think I may have hit the nail on the head or do you think I’ve got it all wrong? If I am right, can you afford not to have Google’s +1 displayed on your blog?

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Have you heard of Google’s latest internet invention, something very similar to FaceBooks Like button? Well, don’t be surprised if you haven’t because it only went live on the 1st. of June. I’m talking about Google’s +1 button, pronounced ‘plus one’. By displaying the +1 button on your site you allow your visitors the opportunity you give your site their stamp of approval. This is no different from them Tweeting your post or clicking on any of the other social media buttons that you’re displaying on it, except for one major difference, but before we get into that I’ll let Google introduce their +1 button.

Pretty cool huh? Now to the major difference, by placing the button on your blog you’re not only showing people who visit your blog how popular it is, it also shows up on Google’s search page.

As you can see the search results shows everyone how many people like your site. How cool is that? Whereas before a crappy site can be just in front of you because they’re better at SEO than you are, you can show others that yours is actually better simply because you have more plusses on yours. I’m sure it will also show Google this, which I’m sure will affect the SERPS as they continue to collect the data.

Can anyone use this new feature? Nope, you need a public Google profile so if someone who hasn’t got one clicks on the +1 icon they will get directed to Googles sign on page. Hopefully they liked it enough to join. Naturally there will be people who will try to game the system but I wouldn’t try it, because Google being Google I’m sure they’ve worked out a method to catch out cheats and I’m sure they will make them pay for their despicable efforts.

So how do you place the +1 icon on your blog? Simple, you go to your dashboard and use the ‘add new’ link in the plugins menu, enter Google +1 and install it. Once installed it will display it at the end of the post. I went one further though, I got the code from Google’s +1 page and I entered it in a widget in my sidebar. Not only does this give people another opportunity to give my blog a +1, it shows the value of whatever page their on. Now that is what I call really cool.

Did you like this post? Cool, the you know what to do, hit that +1!

You probably noticed from that image that the search results points to my online lottery ticket blog. In just over a week I am now on page three of Google which shows that the tactics I outlined in my last post is working.

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How I Am Marketing My Online Lottery Niche

The trouble with most sites out there is they’re so quick to tell you how easy it is to make money online, usually because they’re trying to sell you something, but they fail to tell you how hard it is to drive traffic to those sites which is so important because if you don’t have traffic you won’t make money. If you’ve been following my posts you know about my latest niche, Buy Online Lotto Tickets, and you know how I came up with the idea for this latest niche. Don’t worry if you haven’t read them yet as I will leave some related links at the end of this post.

Well, coming up with the idea and setting up the niche was by far the easiest part of this latest venture, now comes the hard part, getting the site noticed by the search engines and the myriad of potential online lottery customers. That’s where this post comes into play, I’m going to tell you what I’ve done so far in my marketing plan.

Backlink Strategy.

Getting backlinks is probably the most important thing, apart from providing good content, in marketing because if done correctly it will increase your search engine ranking thereby increasing potential traffic. While I could go out and purchase the links I know most people can’t afford that route so I’m taking the popular free route. :thumbup_tb:

  • Blog commenting: Commenting on other peoples blogs, especially if they use commentluv and keyword love, is the best way I know of getting backlinks. If you leave good quality comments, ones that stir the readers emotions, you will do more than just get a valuable backlink, you’re also likely to drive traffic from the post you left the comment on.
  • Leaving a comment in forums is also another way of getting backlinks, it’s the first way I used to do it but it’s taken a back seat to blog commenting. The last comment I left on a forum was this one, another one of my sites.
  • You could ask to exchange links with other bloggers. I’ve never gone that route because I don’t really like to ask for favours, even though it’s not really a favour, it’s more of a business proposition. Even so I have been getting my links on other blogs but that’s just because I own them.

Zaparena

I’ve done a few posts about Zaparena and before you go telling me how Google frowns on traffic exchange sites I think you should read this post, Will Google Penalise You For Using Zaparena? Still, you never know with Google :ponder_tb: The beauty about the way I’m utilising Zaparena is I don’t  have to have it’s ads on my lotto site and I do this by incorporating it’s ‘teaser’ feature. You see as soon as you send 20 people to Zaparena you’re allowed to post a teaser on their site which to all accounts is an ad. As I have several teasers on offer I decided to use them to promote my online lottery site.

As you can see from my teaser ad there’s no naked ladies and that’s just the way I want it because I am looking for targeted traffic. I’ve also used an accurate description of what I’m promoting so that anyone who clicks on it gets exactly what they are looking for. That ad will take them to How To Create A Online Passive Income which promotes my new lottery niche as well as the MyLotto affiliate. This is important because it may encourage others to try the niche and when they make money so will I.

Squidoo

Squidoo Wallpaper for iPhone

Image by coreyweb via Flickr

I thought this a great time to create a new Squidoo lens, one called Picking The Right Affiliate. I’ve used Squidoo before with a modicum of success so I thought it would a great way to promote my newest venture. If you’re a Squidoo member I would really appreciate you giving that post a ‘thumbs up’, you know, clicking on that little thumb icon at the bottom of the screen :wink_ee: Do that for me and I will return the favour. Leave a comment and I will leave a comment on one of your lenses. In other words you scratch my back and I will scratch yours.

If you haven’t joined Squidoo yet I urge that you consider taking the plunge. You can create your first lens by clicking on this link. Apart from gaining those important backlinks it’s a great way to build your brand and show people how knowledgeable you really are. Once you have joined don’t forget to fill in your bio as it allows you to insert some important links, links that will point others to your sites. Try it and I’m sure you will like it.

Apart from a couple of Tweets thats all I’ve done for the moment. Other tactics I have planned include:

  • Starting a FaceBook Fan Page
  • Updating MySpace
  • Updating Linkedin
  • A possible YouTube video, if I can work out the right angle
  • Some new articles for article directories

That’s about it for now but I’m sure that in my excitement to get this post published I’ve missed a hell of a lot out. I’m not worried thought because that’s what I have you guys for and what the comment section is all about. What things would you do to market a new niche and how would you go about it?

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