A few posts ago I told you about Learning How To Save Money Can Make You Rich and I honestly believe that being able to manage your money can actually make you wealthy. You probably won’t become a millionaire but you will be so much better off than if you didn’t manage your money properly. In fact I believe that the majority of those struggling financially or who are in debt are in their situation because they don’t know how to manage their money. This is especially true for those people who have amassed a huge credit card debt.While that post showed ways for people to save money, when it comes to running a successful business you have to be prepared to spend money in order to improve the way your business runs or even to improve the customers experience. Running an online business is really no different.
Spending Money On Your Business Is An Investment
I learned earlier on that a business can only grow if you invest time and money in it. This doesn’t mean that throwing money at a business will make it succeed because it won’t if you’re not running it properly to begin with. Another thing to keep in mind is that the cheaper option is not always the best option. To stress this point I want to tell you a real life story that happened to the company I used to work for.
They were a major milk producing company who needed to update their bottling machine. They had a choice between one that would put the exact amount of milk into the bottle to one that would fill the bottle to the brim. To save a couple of hundred thousand dollars they decided on the latter. Big mistake! Not only was it costing them more per bottle because of the extra product, filling the bottle to the brim caused a major problem. This is because placing the bottles in the crate placed undue pressure on each bottle which could only be relieved by forcing the milk through the lid. This created a major leakage problem, one that customers did not appreciate, causing them to lose a large part of their market share. Read the rest of this entry
A couple of posts back I did a review of a free WordPress plugin for making money with Amazon called Making Money With Amazon Is It Possible? I thought the time was right for me to review a paid WordPress plugin that also helps you to put Amazon dollars into your pocket. Naturally we all would love for some kind hearted developer to give us their plugin to review and after waiting for a while for that to happen I decided to go out and buy one myself. See how much I love you guys?
I can honestly say yes it is, but don’t believe me, this video I just made shows you how easy it is to post professional looking Amazon product reviews on your blog. In case you’re wondering why I did my own rather than use one belonging to someone else it’s partly because I’m trying to build my youtube repertoire but mostly because I wanted to show people how it fits in really well with the FlexSqueeze theme.
I’ve been doing paid posts for many years now and in that time I’ve noticed that a lot of bloggers who are also doing them are going about it all wrong. While their post may be good enough to be accepted by the advertiser it’s probably not adding any value to their blog and they probably won’t be approached by the advertiser again.
Most bloggers who refuse to do paid posts do so because they feel it is unethical or because they feel they may lose their regular readers. I touched on the ethical side of it when I wrote the post called Is It Ethical For Bloggers To Do Paid Posts? That post revealed that most people thought there was nothing wrong with doing paid posts as long as certain criteria were met.
Will Paid Posts Cost You Readers
The answer to this is no it won’t, as long as you put as much effort into doing your paid posts that you do in writing your regular ones. In case you’re thinking of doing paid posts one day I thought I’d outline some of the things I do to ensure I don’t lose any of my valuable readers.
Choose The Right Product: This is very important. Even though you may not be writing a review on the product or service you don’t want to be linking to a site that you or your readers may find objectionable.
Provide Good Content: I’m shocked at some of the paid posts I’ve read. They are of poor quality and the bloggers usually only provide the minimum word count to fulfill their obligations. They should be putting just as much effort into a paid post as they do in any other post.
Review Only Products You Use: Just because someone is paying you to write a review is no reason for you to bullshit your readers. Unless I have actually tried a product or service I will not accept a task that requires me to give a review of said product or service.
Link Must Be Related To Post: I try to write the post around the product or service so that when someone clicks on the link they are not taken to some completely unrelated site. It’s not always easy to do but the it is well worth the extra effort.
It Must Be Natural: By this I mean that your readers shouldn’t be able to tell it’s a paid post. I don’t mean that as a blogger I am trying to hide anything from my readers, which is why my disclosure policy states that all paid posts are place in the SpecialOps category. I just don’t want those paid posts to appear like sales copy or a commercial. They have to be able to retain the readers interest just like any other post on the blog
Not all advertisers expect you to actually review their product. Most of the time they merely want a link back to their site. Even so they would prefer that link to be part of a well thought out post because anything else would reflect on whatever it is they are promoting.
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