These days it doesn’t matter where you go, you always read the same thing, “The Money Is In The List!” Yep, no matter who you talk to they’ll all tell you that the only way to make it online is to have a list. Only the other day I was reading a review that some A Lister did on someone’s blog and he basically told him that he didn’t have a hope in hell of getting anyone to subscribe to his List because he wasn’t offering anything of value that would encourage them to subscribe.
Yep, it seems the only way to suck people into subscribing to your list is to give something away. The problem is that most people haven’t got anything to offer and so they put together some crappy Ebook that promises to reveal their secret to success even though the majority of the time the author is struggling to make a buck himself.
The thing with lists is that just like you need targeted traffic to your blog to increase your chances of a sale, it’s just as important to sign the right kind of people to your list if you expect to sell them anything. Take for example a talented web designer who’s offering free templates to those who subscribe to his list. He may get hundreds of people opting in but he won’t have much success of making a sale if he then tries palming off life insurance. Once he sees that doesn’t work this failed marketer then starts sending out more emails trying to push other affiliates that he’s promoting only to find that instead of making sales his list is actually decreasing.
It’s unfortunate that the ones actually making heaps of money out of lists are the same ones who have attained Pro Blogger status because they have credibility. They will tell you that the only way your going to succeed is if you buy their Ebook, something they offer to you at a price after wetting your appetite with their freebie opt in product, and it’s that very credibility that causes people to buy it. Once they’ve bought it and they find it’s not working for them do you think they will tell others they made a mistake? Nope, instead they rave about how good it is thereby increasing the credibility of the author and hoping to make their own sales as an affiliate.
Keeping this in mind the only real and moral way to make money from a list is to get quality subscribers. This means if you’re going to give them a product, or a teaser that will lead to buying the actual product, it has to be actually worth something to them otherwise they’re not going to buy future products and you’re going to shoot down your credibility all to hell.
Unfortunately this form of list building takes a lot of time and effort to build a sizable list but the positive of this list is that although it’s a lot smaller the potential for conversions is a lot higher.
To summarize, if you’re going to build a list there is one very important thing you should keep in mind…
- Do not go for quantity of subscribers, go for quality because the strength of the list is not in the numbers but in selecting those who are interested in what you are promoting.
In my post Why The List Hater Has His Very Own List I wrote about why I started my own list which was quite a shock for my regular readers as they knew how negative I was about having one. I don’t expect to make any money from this list but I’m hoping it will increase this blogs readership.
So if you want to join a list where you will never be spammed and will only receive an email to your inbox when a new post is published then you should definitely join mine. Subscribe To WassupBlog’s New Posts! Who knows, I may even add something personal about myself in some of those emails. I’ll certainly try to make them entertaining and informative. As an incentive to join I will select some posts from my subscribers and include them in the mail out. As the list grows I believe there will be a great potential to send traffic to my loyal subscribers.
Speaking of link luv and promotion if you have a blog that supports commentluv, keywordluv and is dofollow I suggest you head on over to Kimberly’s post Can You Help Me Find The DoFollows! Leave a comment on her blog telling her that you qualify and she will include you in her post listing all these special blogs.
Those of you who are serious about building quality opt in lists may find some of the following reading material to be quite helpful.
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I know how Christmas can mean different things to different people and so it would be pointless for me to try and fulfill all those individual needs with this one poem, so I thought it best to portray a little of what it means to me.
I know stupid right? But heck they place those things way, way down at the bottom of the email and there is a whole lot of blank space between the end of the email and that unsubscribe link. :furious_tb: 
Sometimes It’s Better To Just Not Give A Shit
I’m Sire and I am a Blogaholic! That’s exactly how I began my Comment Policy page and I suppose at the time I thought it was kind of cute. The rest of that post explains the rules that commentators have to live by if they expect their comments to be published. It also talks about the a movement I started, and although it never really took off it’s one of the main reasons why this blog is so successful.
I wasn’t always a blogger. I started off as a casual in the retail business while I worked my way through teachers college. I was a semester from completing the course when I decided it wasn’t for me. There were those who tried to convince me to change my mind saying that I should just stick it out until I completed the course. But I knew it was t
he wrong thing to do because my heart wasn’t in it and I figured I wouldn’t be doing those kids any favors if I became a teacher. I felt that all those good teachers I ever had were good because they loved what they did and all the bad ones were those whose heart just wasn’t in it and I didn’t want to be one of those.
I’ve now been on this earth for some fifty two years and one of the little gems I can pass on to those who will come after me is that there are times when it’s best to just not give a shit. One of the reasons why there is so much strife in this world is that people get so uptight over the smallest of things. Instead of taking a breath and deciding that it’s not all that big a deal and how it would be better to let things go they get angry.
Anger is like poison. It corrupts the soul and destroys reason. It’s because of anger that people say things they don’t really mean, thereby hurting the ones they love. It’s anger that clouds judgment and causes people to make the wrong choice. Anger should probably be sitting there right alongside envy.
I believe there was many a time when this attitude saved me from making a mistake, both in my business and in my personal life. I have to admit it hasn’t always been easy in the real world because when a situation hits you more often than not you have to deal with it then and there.
Things should be different in the online world and I can’t understand it when I see people getting upset over something that they’ve read. I’ve seen it happen over a bloggers review of a product and how the owner of the product didn’t agree with it. Rather than conversing with the blogger in a calm and orderly manner, trying to resolve the issue he went on the attack and was a complete ass. After reading the comments I could see that his actions was hurting his reputation and credibility, and it was all so unnecessary.
I was attacked on one of my blogs by a bloke who turned out to be a huge bigot and I admit at first I was pretty upset. Although I was pretty pissed I knew it would be wrong of me to reply while I was in that mood. I sat there for a long while and I thought about it and I decided that as wrong as his comment was it couldn’t really hurt me unless I let it, so I decided not to give a shit because it wasn’t worth it. He wasn’t worth it.
Once I calmed down I replied calmly trying to show him the error of his ways which seemed to only make things worse. The calmer I remained the more abusive he got. Some of his comments were so vile I had to delete them. What he failed to see was that his actions actually did his cause more harm than good and because of this people sided with me.
As bloggers, online marketers or whatever else we want to be while we are online we must always remember that we have one real advantage over those times when we’re in the real world. That advantage is time! Time to take a breath, count to 10 grab a coffee or whatever it takes to calm us down. It’s only when we’re in a calm frame of mind that we’re able to treat the situation rationally.
Of you feel you may be missing out on reading a post it’s probably a good idea to join my list. If you Subscribe To WassupBlog’s New Posts you will never miss out on a post again. You may even get some links to some interesting posts that others will be missing out on.
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