Women probably have a better understanding of presentation than any other being on two legs, as they not only take a great deal of time making sure they look just right, they won’t really look at you unless you’ve taken some pride in your own appearance.

The Importance Of Presentation.

• You’re walking down the mall and you come across two shops selling basically the same things. One is dark and dingy the other bright and inviting, which one do you walk in?
• The election in which Barack Obama won by a landslide. Sure he was probably the likely choice but don’t you think a lot had to do with his presentation, the way he spoke to the people. The way he presented himself, his views for his country and its people, compared to Palin and McCain.
• When going to a job interview if two applicants have the same qualifications and one walks in with a suit and tie and the other in jeans and t-shirt, who do you think will get the job?

You get my drift? The same thing applies to blogs and to the posts within those blogs. This is why it is so important to make sure that both your blog and your posts have a good presentation. As far as the blog itself is concerned it will depend largely on the theme you’ve selected and the way you have structured your plugins, ads and other paraphernalia that appear on it.

Where themes can be a little difficult to control, posts are something that every blogger has control over. I admit that I am the perpetual Lazy Blogger but I still take the time to take care of the blogging essentials which are.

1. Grab Their Focus: A lot of blogs are really ‘busy’ in that they have so much stuff on the front page the reader doesn’t know where to look. Catchy titles and sometimes even an image can draw there attention right where you want it, at the beginning of your post.
2. Grammar and Punctuation: I can’t believe that there are still bloggers out there who do not pay attention to this simple rule i hate it when i see a blog whose owner hasn’t taken the time to capitalize letters use commas and full stops they don’t even bother to use paragraphs or do a spill check
3. Structure: The structure of your post is very important, especially for those longer posts.  Breaking your posts into sections will make it easier for people to digest what you are saying. One section should flow seamlessly into the next and titling each section will highlight the points you are trying to get across.
4. Blog With Authority: Don’t pussy foot around. Your posts have to show the reader that you know what you are talking about. No ifs or buts. This is especially true if you are trying to sell something, whether it’s an affiliate you are marketing or just an idea you want to get across. This is a lot easier if you believe in what you are promoting. Half of your battle is won if you can get your enthusiasm of a product, service or idea across to your reader.
5. Proof Read: This is really essential. What’s the point of coming up with a brilliant post if there are errors everywhere. Failure to do this will only show the reader your lack of care which will ultimately result in them thinking that your not all that serious about what you are saying.
6. Keep To The Point: Changing the subject mid stride and waffling about something else can cause the reader to lose interest and go elsewhere for intellectual stimulation. The only time you should do this is if you are trying to illustrate a point, but please let the reader know your intention.
7. Don’t Bullshit: No kidding, if you crap on long enough they are going to find out and once they do they won’t be coming back in a hurry. Honesty is definitely the best policy if you want to be a successful blogger.
8. Keep It Short: This is a personal favorite of  mine, possibly because of me being the lazy blogger but there is a method to my madness. Too long a post puts me off as I find it harder to grasp and a lot easier to forget. I prefer to keep my posts short and if I have a lot to cover I simply split it into several posts. Yeah, I know, I stuffed up on this post but then those who know me will tell you this post is way longer than usual.

In regards to presentation, I’ve done this same post on my BS Blog using the Thesis Theme so that you can use it as a comparison on presentation techniques.

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